Gino D’Acampo lays down the challenge to competitors with his £1 coffees
Popular Italian chef, TV personality and entrepreneur, Gino D’Acampo, the hugely popular TV chef and entrepreneur has just announced that every coffee in the ‘My Pasta Bar’ chain outlets will now cost only £1. This is a brave move that also throws down the gauntlet to other high street chains that are charging an awful lot more for the same drinks.
“In Italy, we don’t believe that great coffee should be expensive,” said Gino D’Acampo. “When I was growing up in Napoli, everyone knew that an espresso cost 1000 lire. When the Euro came in, the price changed to just one Euro and remains that way today. In My Pasta Bar, all of our coffee now follows this tradition and will cost just one pound – all day, every day – whether you are ordering an Espresso, Americano or Cappuccino.”
The coffee served in the fast and fresh Italian food outlet is freshly roasted by a Neapolitan coffee maker who – like Gino – takes pride in creating big hitting flavours with simple recipes. Coffee in Napoli is famous for its full bodied flavour thanks to a high proportion of richly blended fragrant Arabica with stronger Robusta beans that gives a hint of vanilla when you sip. The barista-trained team at My Pasta Bar work with state of the art brewing machines to produce a fresh, quality coffee to order, with a true Neapolitan taste.
Adds Gino D’Acampo: “At My Pasta Bar, all food and drink is fantastic and realistically priced – our coffee is no different. Starting the day with a coffee is now a familiar habit worldwide, but it’s always been part of the Italian way of life. Our one-pound pricing makes quality coffee affordable for everyone.”
Gino is also launching a brand new range of delicious breakfast Panini creations to complement the coffee. Made fresh to order every morning by My Pasta Bar chefs, the Panini range is served hot and is packaged ready to take away.
• Panino Fiorentina – a sweet twist on traditional spinach and egg with plum tomatoes
• Panino Vegetariano – chargrilled aubergine and provolone pepped up with red pesto
• Panino Frittatina – crispy pancetta with whole egg omelette
• Panino Sicilian Sausage – Italian speciality with provolone cheese to bring out the meaty flavour
Concludes Gino: “We are open for breakfast from 7am and are pleased to help our customers start their day with a real taste of Italy. The new breakfast panini range combines fantastic flavours and really sets you up for the day ahead. Come and give them a try!”
