The Cake Awards team up with Fareshare
The Cake Awards have announced that they are to team up with FareShare, the national charity which supports communities by relieving food poverty and actively preventing food waste by redistributing any surplus food to hundreds of other charities every day,. As Fareshare in the official charity partner of the event, they will will be working with with organisers to redistribute any additional samples that have been used during the judging phase, as well as using the event to raise money for this most worthy of causes.
The Cake Awards are the only awards dedicated to recognising excellence in cake – and the judging process involves all products being tested by the panel of expert judges on the 9th and 10th April. The cakes will then be redistributed by FareShare to many of the 100 charities it supports in London.
Lindsay Boswell, FareShare CEO, said: “We’re excited to be partnering with The Cake Awards in their inaugural year. We’ll be able to combine these surplus cakes with the range of fresh fruit and vegetables we otherwise receive from the food industry, to provide our member charities with a real treat.”
FareShare has 17 operations in the UK that deliver to more than 700 charities, including homeless shelters, children’s breakfast clubs and day centres. Each day, FareShare provides food to help feed 36,500 people who may otherwise go without.
Jane Milton, Co Founder of The Cake Awards said: ““FareShare is a great charity and we’re pleased to be able to work with them for the Cake Awards. I’m sure there will be some fantastic products for FareShare and I’m delighted they will be distributed by this extremely worthwhile cause.”
The Cake Awards are now open to enter, featuring a range of categories from Tea Room Cake to Wedding Cake and Supermarket Cake. Only the cakes that have it all will be awarded with the prestigious Cake Awards title, with winners being announced at the afternoon tea and awards ceremony at the Park Lane Hotel in Mayfair, London.
The Cake Awards is a joint venture between food industry expert Jane Milton and event organisers UBM Awards & Partnerships. For more information visit www.thecakeawards.com. Entries must be submitted by 5pm on 28th March 2013.
