New Bisto pasta ready meals to coincide with Kerry Foods first advertising campaign
Kerry Food have announced that they will be investing in their first ever advertising campaign for the Bisto frozen ready meal range, as well as announcing their plans for 2 new pasta ready meals. The ad campaign will be launched across women’s magazines and the national press on the 18th March, and is designed to reassure customers and highlight the fact that they can put their trust in the quality of ingredients that are in ready meals from Bisto.
The adverts show a delicious ready prepared meal with the line “Aah now you’re talking…” linking to the current Bisto TV campaign, with the line “Made with meat from trusted sources!” designed to reassure consumers. Bisto is one of the best loved and most enduring of all British brands and all of the quality ready meals include the great taste of Bisto gravy.
The campaign will trade on the heritage of Bisto to drive sales for the range and encourage consumers to purchase meals from the brand they know and trust.
In addition to the ad campaign two new pasta dishes will be added to the range: Lasagne and Spaghetti Bolognese, both of which are favourite recipes amongst British families and two of the top selling frozen ready meals. This is a deliberate strategy by Kerry Foods to fill the gap in the market with a trusted option from a heritage brand. Made from 100% minced beef from trusted sources, the dishes will be supported by a second wave of advertising, with the “Aah now you’re talking…” press campaign focusing specifically on the new meals.
The two new dishes are available to all retailers now and on shelf in independent retailers from 1st April (available through convenience delivered wholesalers & cash & carries) with a retail price of £1.50. The current range of Bisto meals are available across all major multiples and independent retailers, with Everyday Meals retailing at £1.50 and Roast Meals retailing at £2.50.
