Sweetdreams celebrates 30th anniversary and has ambitious plans for next 5 years
As the family-run Sweetdreams marks its 30th year, managing director Matthew Stephenson has outlined ambitions to grow turnover by 10 percent year-on-year by increasing its national footprint and introducing new product lines to its Choc Nibbles range.
Since taking over the business in 2007 after buying out its former owners, Matthew has grown the business to an 11-strong team, more than doubled turnover and has invested over £80,000 in its Cramlington factory following a grant secured from Arch Northumberland to increase production capability and to diversify into new packaging formats.
As part of Sweetdreams’ significant investment strategy, the firm has purchased new manufacturing machinery, expanded warehousing capacity by 50 percent and taken on five new recruits to meet increasing demand.
Matthew said: “We’re delighted to be celebrating Sweetdreams’ 30th anniversary. Choc Nibbles represents a quirky and unique British brand, founded here in the North East and I am thrilled and committed to be part of its ongoing success.
“Since 2007 we’ve expanded our range of Choc Nibbles flavours, which now includes – original, mint and orange, Toffee Crumble and Choc Lick. In 2014, to reach new audience groups we introduced 200g resealable ‘grab bags’ and, in January we launched two new products – Jammie Choc Nibbles and Posh Choc Nibbles.
“This year we’re targeting double digit growth. Key focus areas include targeting the growing discount sector, to extend our distribution and wholesale network particularly in southern England. With a new distributor recently confirmed, we’re seeking opportunities for expansion into Southern and Northern Ireland. We’re also looking at seasonal gifting lines and potential export opportunities.”
Founded in 1985 from the legacy of F&M Dobsons, Ponteland; Sweetdreams initially operated from a small unit located in Cramlington, employing just four people and launching with its first product, Choc Nibbles. The Stephenson family bought the company in 2007 and now Sweetdreams dispatches over 15 tonnes worth of product on a weekly basis across the UK.
Evoking nostalgic school day memories of eating quarters of chocolate from paper bags, Choc Nibbles are well known across Northern England. Sweetdreams manufactures its high quality chocolate products in a range of flavours, using premium ingredients, offered at a value price point.
For more information on Choc Nibbles from Sweetdreams visit www.chocnibbles.co.uk.
