Goodbye fish and chips, hello enchiladas
As we start off another year, the appetite the UK has for food from around the world is at its highest ever levels. Hungryhouse.co.uk, the online takeaway platform, has discovered that eating in has become the new eating out, and the British public are also becoming much more increasingly adventurous in their tastes for foreign cuisine.
The study by hungryhouse looked into the eating habits of their customers and revealed that 15% of their orders were now for the less than traditional takeaways. Their once rarely browsed menu for Russian food is becoming increasingly popular and orders have trebled since 2011. Orders for Mexican food have doubled across the country, and it the likes of London and Birmingham there is a definite Caribbean craze.
hungryhouse.co.uk Co-Founder Shane Lake said “Over the past year, we have seen a significant rise in less traditional takeaway choices. We’re happy to be able to provide smaller, niche restaurants a platform to be discovered, and compete with larger, more established outlets”.
Even though we stayed true to our ”Curry Nation” reputation, with Indian the overall favourite for 2012, the sharp rise in orders of foods such as Vietnamese, Sushi, Persian, Brazilian and African is a sure sign that people are open to breaking their typical takeaway habits.
Other trends showed that London spends the most on takeaway, with North West London flashing the most takeaway cash, spending around £22.22 per order, and East London the least. Outside the capital, Cardiff spends the most on a takeaway with an average order costing £18.56, and Leeds the least, around £12.31.
Ordering on-the-go has also become increasingly popular, with 30% of all hungryhouse orders now being made on mobile devices.
