The latest superfood is set to be the Chia seed from South America
Superfoods to do seem to come and go, although some have remained very successful such as the berries acai and goji. It seems as if a new superfood is about to come to the UK from Latin America. This is a seed which is called chia, and has already become very successful in both Australia and the United States, and it seems as if the UK could be its next target.
One of the reasons why people think this is such a great food is because it has a very good nutritional profile. It has a lot of fibre, protein, omega-3, calcium, and vitamins. The number of medical conditions that it claims to help with is quite extraordinary and the marketing around it says that it will help with heart disease, diabetes, weight loss, and even various digestive disorders.
The food has already been available on some types of bread in a five percent quantity for the last three years, but it seems as if the amount of seeds that can be contained is about to significantly increase. Earlier this year the FSA had an application from Australian companies that are looking to bring seed mixes involving the new seed to the UK.
Currently the application is sitting with the European Commission and if it is allowed to go forward then you can be sure that the seed is going to make a big appearance in the UK market.
Many people will be wondering whether the new food is actually going to be good for us, or whether it is just the latest fad that doesn’t really add a great deal to our diets. Whether it works or not, you can be sure that companies are going to want to stock it because marketed right, people are going to buy it either way.
