Make Christmas a cracker with Collier’s Powerful Welsh Cheddar
If you think of Christmas you’re probably going to primarily think of types of food such as Turkey and Christmas pudding.
However, there is one culinary item that you shouldn’t forget at Christmas time, that has become almost equally important; the cheeseboard.
One cheese that should certainly have on your cheeseboard this Christmas is Collier’s Powerful Welsh Cheddar. This year, the company have announced they are launching a special Christmas pack of the cheese, and it is going to be available soon. They have stated that they are promoting this cheese especially to make the festive season that extra bit special, although there is no change actually going to be made to the cheese itself.
As Britons prepare to splash out on more luxurious food and drink for Christmas, the special Collier’s pack will be available from mid November in multiple retailers for five weeks.
Last year, sales of delicatessen, meat and cheese items jumped eight per cent in the four weeks leading up to 24 December, according to Nielsen.
“The recession has put a rein on people’s spending but we know that everyone wants to treat themselves at Christmas,” says Collier’s brand ambassador Darren Gough.
“Collier’s Powerful Welsh Cheddar is king of the cheeseboard and this year its new festive packaging will make it look, as well as taste, the part this Christmas.”
